Publication: Variety
Author: Debra Kaufman
Publication Date: May 31, 2017
Will artificial intelligence take over my job? These days, that question looms large in media and entertainment, where talk of a “robotic revolution” in which easily taught tasks can be automated strikes fear into the hearts of even skilled professionals such as cinematographers and editors. Experiments have tested the premise. In 2016, audiences at the Cannes Lions Festival’s New Directors Showcase screened “Eclipse,” a film created using AI tools. The project began as an experiment commissioned by execs from ad agency Saatchi & Saatchi who approached Zoic Labs, a sister company of visual effects house Zoic Studios that focuses on data visualization.