Publication: PR Newswire
Author: Jenna Wigman
Publication Date: March 25, 2019
Led by industry veterans Annie Hanlon and Lisa Gerber, Alchemy will partner with Zoic Labs and EVP Matt Thunell to connect brands and clients with Zoic Labs' data-driven storytelling, VR/AR/MR, and UI/UX solutions at the intersection of Hollywood-level entertainment and technology. Alchemy has worked with such top clients as Cisco Systems and an Academy Award-winning animation studio, seamlessly navigating the convergence of technology and storytelling through strategic partnerships and messaging within the tech industry. "As a technology solutions company, we function with the drive and passion of a startup, backed with the resources and infrastructure of a full-service entertainment studio," notes Thunell. "Having strategic partners with such a firm understanding of the converging entertainment and technology space like Alchemy is invaluable for us as we continue to grow and expand into emerging sectors. Their divergent approach to structuring creative partnerships truly addresses the rapidly changing media landscape."